Ford is going to sponsor this year’s 2017 Woodward Dream Cruise after Chevrolet decided to pull out of the event. America’s largest annual celebration of automotive history draws more than 1.2 million people to Detroit with around 40,000 cars showing off.

“Dream Cruise is all about the sheer joy and freedom of the automobile, and Ford has always celebrated car culture,” said Mark LaNeve, Ford Vice President, U.S. Marketing Sales and Service. “From Fiesta to GT, we’re obsessed with making driving fun and we’re committed to celebrating that passion with enthusiasts of all ages in the birthplace of motoring.”


In addition to sponsoring the Dream Cruise, Ford is also bringing back Mustang Alley for its 19th year. According to Ford, this year’s Mustang Alley will be the largest ever, featuring even more examples of the Mustang, including the new 2018 Mustang.

“We are elated to have Ford Motor Company’s commitment to the Woodward Dream Cruise, and we look forward to working together on this annual tradition that puts our region in the national and international spotlight,” said Tony Michaels, executive director, Woodward Dream Cruise. “Ford consistently strives to make the Detroit region stronger, and we are incredibly grateful for their partnership.”

Source: Ford