Ford is drawing on the popularity of a classic 1970s character from a popular Italian animated children’s series called “La Linea” to establish the C-MAX Hybrid and C-MAX Energi plug-in hybrid.
Ford is drawing on the popularity of a classic 1970s character from a popular Italian animated children’s series called “La Linea” to establish the 2013 C-MAX Hybrid and C-MAX Energi plug-in hybrid as better, more fuel-efficient hybrid alternatives to Toyota Prius v through a new advertising campaign. The new ads use the series’ familiar style to showcase C-MAX Hybrid’s “real-vehicle” performance, taechnology and value to new buyers.
“The ‘La Linea’ C-MAX Hybrid ads are simple, unique spots that will introduce our first all-hybrid line in North America to Americans by hand-drawing the vehicle’s silhouette and showing how it beats Prius v, especially in fuel economy,” says Matt VanDyke, director, U.S. Marketing Communications, Ford Motor Company. “We also are targeting customers who have been sitting on the hybrid fence by showing how the new C-MAX Hybrid offers the value, performance and technology they previously thought had to be sacrificed for efficiency.”