Fiat Announces the Return of the 500 Gucci Editions

Fiat has announced the return of the 500 Gucci editions.

2013 Fiat 500 Cabrio by Gucci

Fiat has announced that the Fiat 500 and 500c by Gucci Edition will return with a new discrete appearance inside and out while continuing to meet the popularity and market demand of the previous edition. For 2013, the Fiat 500 and 500c by Gucci Edition models now offer a new black monotone interior environment that complements Gucci Nero or contrasts Gucci white exterior paint and Gloss black lighting bezels.


A signature Gucci web stripe runs along the entire bodyside perimeter on the Fiat 500 by Gucci, or across the length of the power-retractable cloth top on the Fiat 500c by Gucci model. Chrome cursive “Gucci” signatures complete the door frames and hatchback, complementing the chrome-accented exterior mirrors, door handles and hood spear. The Gucci editions also get retro-inspired 15-inch aluminum wheels color-keyed to the Gucci Nero or Gucci Bianco exterior paint. For even more sophistication, the wheel design includes center caps with interlocking “GG” hubcaps and brake pads lacquered in signature Gucci Verde (green).

2013 Fiat 500 by Gucci

“It doesn’t get better than this: two brands like Gucci and FIAT collaborating on an encore of the fastest-selling Fiat 500 that we ever had in our U.S. portfolio,” said Jason Stoicevich, Head of FIAT Brand North America – Chrysler Group LLC. “The success of the Fiat 500 by Gucci demonstrates that there is a clientele in America that appreciates and demands high-quality small cars loaded with the craftsmanship, technology and the style that only the Italians can offer. Almost all of the vehicles of this new edition have been spoken for by our studios, and they can’t wait to start selling them again.”

The 2013 Fiat 500 by Gucci Edition starts at $23,750, while the 2013 Fiat 500c by Gucci Edition model starts at $27,750. The new Gucci Edition models arrive in spring of 2013 and will be offered for a limited time only.