Chrysler Announces New Incentives to Give Buyers What They Want

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Chrysler has announced new incentives for the month of May to move more of its vehicles off dealer lots by giving buyers what they want…more cash.

Beginning today, Chrysler is now offering $4,000 consumer cash on 2009 vehicles, $1,000 owner loyalty for current Chrysler owners and $1,000 credit union bonus cash for qualified members. So that basically means that some buyers will be able to get up to $6,000 towards the purchase of a Chrysler, Dodge or Jeep.

The incentives run through June 1, 2009.

PRESS RELEASE:

Chrysler LLC Announces New May Incentives that Help Consumers with the Bottom Line

Auburn Hills, Mich., May 6, 2009 – Chrysler LLC today announced new May incentives that appeal to what consumers want, and reflect in the bottom line price of a new vehicle.

“Chrysler LLC is building a new car company, and we are asking consumers to come see what we are building for you as we begin a vibrant new phase of our company,” said Steven Landry, Executive Vice President North American Sales and Marketing, Global Service and Parts – Chrysler LLC. “Consumers are telling us that the net purchase price of the vehicle is the most important factor right now, so we are pleased to introduce incentives that address what the consumer is looking for.”

Beginning May 6, Chrysler LLC will offer up to $4,000 Consumer Cash on 2009 model vehicles, $1,000 Owner Loyalty for current Chrysler LLC vehicle owners that is good towards most 2008 and 2009 Chrysler, Jeep and Dodge vehicles and up to $1,000 Credit Union Bonus Cash for qualified members who finance their new vehicle purchase through a participating Credit Union. These incentives are valid through June 1, 2009.

More than 1,500 credit union, representing 40 million credit union members in all 50 states, are participating in the “Invest in America” program, which offers low-rate financing on new vehicle purchases for approved members, and the additional bonus cash of up to $1,000 mentioned above is available.

Thousands of Chrysler, Jeep and Dodge dealers across the United States are open for business and have a wide selection of vehicles with the best quality ratings in Chrysler’s history and and a model line up where 73 percent of the vehicles have improved fuel economy compared to the 2008 model year.