Starting today, Chevy has announced the new Chevy Confidence program that gives Chevy buyers the opportunity to return their new Chevy within 60 days after they buy it.
Starting today, Chevy has announced the new Chevy Confidence program that gives Chevy buyers the opportunity to return their new Chevy within 60 days after they buy it. The “Love it or Return it” program applies to every new 2012 or 2013 model year vehicle purchase. Customers can return vehicles bought during the program, with less than 4,000 miles driven and no damage, 30 to 60 days from the purchase date.
The program also includes “Total Confidence Pricing” on all 2012 model year Chevys, which offers them at special preferred prices in addition to all current vehicle-specific incentives.
“We have transformed the Chevrolet lineup, so there is no better time than now to reach out to new customers with the love it or return it guarantee and very attractive, bottom line pricing,” said Chris Perry, Chevrolet global vice president of marketing. “We think customers who have been driving competitive makes or even older Chevrolets will be very pleased by today’s Chevrolet designs, easy-to-use technologies, comprehensive safety and the quality built into all of our cars, trucks and crossovers.”
“Research has shown customers respond positively to the confidence companies demonstrate with programs like this and appreciate the peace of mind that comes with knowing they have the option of being able to return their vehicle,” said Perry.
“Chevy Confidence adds another element of convenience to the retail experience that is sure to attract consumers to our showrooms, and we know through first-hand experience that once they get behind the wheel of one of our new products, they are more likely to take one home,” said Steve Hurley, co-chair of the Chevrolet Dealer Council.