At next week’s 2012 SEMA Show Chevy is going to show off unique versions of its Cruze, Sonic and Spark small cars.
At next week’s 2012 SEMA Show Chevy is going to show off unique versions of its Cruze, Sonic and Spark small cars. The unique concept versions are being shown off to show the possibilities for customers who want a more personalized driving experience.
“With Chevy’s new small cars attracting young buyers with a taste for customization, Spark, Sonic and Cruze are the perfect canvasses to express their personalities,” said Chris Perry, vice president of Chevrolet marketing. “The content, colors and performance of each concept is being evaluated for possible production as Chevrolet continues to seek new ways to give customers more choices.”
Part of the reason that Chevy decided to bring the small cars to the show is due to the fact that how well they are selling this year. Chevy small car sales were up 97 percent in September. Sonic recorded 7,525 sales for the month, with sales of nearly 65,000 year to date through September. Spark, which went on sale earlier this year in 18 U.S. markets, recorded 2,223 sales in September. The Cruze compact sedan is one of the country’s best-selling cars, with more than 180,000 sales through nine months of 2012. That includes 25,787 sales in September.
“The momentum with these small cars continues to build, as more customers discover their fun-to-drive spirits and high-value content, including great infotainment options – such as Sonic and Spark’s MyLink features,” said Perry.