Now that Saturn, Pontiac, Saab and HUMMER are no longer under the GM umbrella, GM’s remaining plans have to pick up those lost sales. Chevy in particular is being given the task of recovering GM’s lost market share.
Vice president of Chevrolet, Brent Dewar, wants Chevy to represent 70 percent of GM’s North American sales. “As Pontiac goes away, Saturn goes away,” Dewar said, “Chevrolet has to step up. The 70 percent target is the right kind of number we need to work on.”
So far Chevy has been responsible for more than 60 percent of GM’s sales in 2009, which is up from 54 percent in 2002. GM plans to boost Chevy sales with new models like the Cruze and Volt.
Full Story: Reuters
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