GM showed off the Cadillac Converj concept at the Detroit Auto Show earlier this year, which showcased GM’s plug-in technology in a luxury vehicle. Although it was designed in such a way to give way to a production version, there was opposition from the US government and within GM. The U.S. Treasury Department was opposed to the Converj due to its high costs when GM was in bankruptcy. Additionally then GM North America President Troy Clarke and Mark McNabb, who headed Cadillac, Hummer, and Saab were also against it, but both of those guys are no longer with GM.
Now that GM has emerged from bankruptcy there has been a renewed interest in the Converj, mainly thanks to Bob Lutz. The new marketing chief is reportedly trying to find a way to get the car into production. It could potentially act as a technology halo vehicle for Cadillac. If it does receive the green light it wouldn’t see the light of day until around 2014.
Full Story: BusinessWeek