BMW to Unveil M Performance Parts and BMW Accessories Division in Geneva

BMW has announced the premiere of the range of Original BMW Accessories that have been developed to customize the new 3 Series sedan. Exterior offerings range from unique 20-inch wheels to a fitted indoor/outdoor car cover. The new 3 Series Sedan interior can be customized in keeping with the new Sport, Modern or Luxury Lines with items such as all weather floor mats, color matched emergency brake handle, key fobs, rear storage and backrest bags.

The BMW M Performance Parts division is also premiering at the show. The new division includes powertrain, suspension, aerodynamics and cockpit components that provide a tangible increase in driving dynamics by enhancing engine power, reducing weight and optimizing aerodynamic properties. The products have been especially designed for the 5 Series sedan, new 3 Series sedan and the 1 Series 5-door. The products include black kidney grills, M Performance exhaust systems, carbon fiber front splitters and an M Performance steering. The BMW M Performance Parts will roll out in the USA beginning this summer.