BMW and Pininfarina have combined forces to create the BMW Pininfarina Gran Lusso Coupé, which is being unveiled at the Concorso d’Eleganza Villa d’Este 2013.
BMW and Pininfarina have combined forces to create the BMW Pininfarina Gran Lusso Coupé, which is being unveiled at the Concorso d’Eleganza Villa d’Este 2013. It’s a one-off coupe that is meant to represent the exclusive interpretation of a luxurious BMW Coupé as seen through the eyes of Pininfarina.
“The appeal of this collaboration with Pininfarina is that you get another, very different and special angle on facets like luxury and exclusivity,” notes Karim Habib, Head of BMW Design. “The Italian company, after all, has always been a byword for these criteria in particular, demonstrating time and again its keen sensitivity and exceptional finesse in these areas. In Pininfarina we have found the ideal partner to lend shape to this vehicle concept.”
“The result of this cooperative venture is far greater than the sum of its parts,” says Fabio Filippini, Head of Design at Pininfarina. “When two such tradition-rich and experienced brands join forces to turn a vision into reality, something utterly new and exciting emerges. From start to finish, this project was defined by a mutual respect for the identity of the other company.”
Overall the V12-powered BMW Pininfarina Gran Lusso Coupé looks like a two-door version of the 7-Series, which would give BMW something to compete with other large two-door coupes like the upcoming S-Class coupe and even the Bentley Continental GT.