Audi chose this week’s New York Auto Show to announce the introduction of the new Audi Sport Brand, which is formally known as Quattro GmbH. Now we have our first model from the limited-edition Audi Sport Brand R8 Coupe, which is so limited, since Audi is only going to produce 200 of them.

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The Audi Sport Edition R8 is painted in the Audi Sport Brand colors – silver, red and black. Other colors will be available, like mythos black and ibis white, but no matter which color you choose, the side blades and exterior mirrors will be painted in brilliant red. The front spoiler, grille and diffuser insert are all painted in titanium black.

The special R8 rides on 20-inch wheels, with 245/30 front tires and 305/30 rear tires. The rims feature a 10-spoke Y design with a gloss anthracite black paint finish with silver edges.

Related: Audi launches Audi Sport brand

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The interior gets illuminated door sill trims with aluminum inlays bear the Audi Sport label complete with the red rhombus, and the model’s exclusiveness is indicated by a number 1-200 to signify its position in the limited production run. The interior features a color combination of black and express red. The seat backrests are embossed with the R8 emblem and there’s contrasting stitching in dark silver accents on the steering wheel, door trims and seats.

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In Germany prices for the Audi Sport Edition of the R8 Coupe V10 version will be priced at EUR 181,900, while the V10 plus variant will start at EUR 205,800. Deliveries worldwide will begin in late summer of 2017.

Source: Audi