Aston Martin CEO to Auction off his Rapide to Provide Aid to Japan Earthquake Victims

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Aston Martin’s CEO Dr. Ulrich Bez has announced that he will auction off his Aston Martin Rapide sedan at this year’s annual Bonhams auction at Newport Pagnell and all proceeds will go to charities providing aid to victims of the recent earthquakes and Tsunami in Japan.

Dr Ulrich Bez said: “Nobody could have failed to be moved by the recent events in Japan and we at Aston Martin are no exception. After many years presence in the market and closer ties being forged with the Japanese automotive business in recent projects, we have many friends in the region and we wanted to do something to help.”


“The Bonhams Aston Martin Auction seems the perfect platform to encourage the extended Aston Martin family to support this cause, so we have decided to auction my Rapide which I have used in my role as Chief Executive to represent Aston Martin at numerous events in both UK and Europe. I hope this superb car will raise a substantial amount to help make a difference.”

The 2011 Bonhams Aston Martin Auction opens from 9am on Saturday 21st May at Aston Martin Works Service in Newport Pagnell, Buckinghamshire.