Acura has revealed the Precision concept today at the Detroit Auto Show, which is supposed to be a preview of Acura’s new design language. The Precision concept was designed by the Acura Design Studio in California to express the Acura brand DNA of “Precision Crafted Performance.”
Acura has revealed the Precision concept today at the Detroit Auto Show, which is supposed to be a preview of Acura’s new design language. The Precision concept was designed by the Acura Design Studio in California to express the Acura brand DNA of “Precision Crafted Performance.”
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The highly sculpted concept is a hint at the “bolder and more distinctive” future Acura models. “The Acura Precision Concept is more than simply a concept vehicle, it is a design study model that literally will shape the direction of all future Acura products around our Precision Crafted Performance DNA,” said Dave Marek, Acura global creative director.
Overall the concept is far more aggressive and distinct than anything in Acura’s current sedan lineup. Also worth noting is that the concept is previewing a new, less controversial grille.
Source: Acura
