The next-generation 2018 Kia Rio will arrive in showrooms next month, but Kia has announced the pricing now. The 2018 Kia Rio starts at $13,900 for the sedan and $14,200 for the five-door hatchback. With a new lower starting price and more content, Kia is ready to compete with rivals, like the Toyota Yaris and Honda Fit.

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The 2018 Rio will be offered in three trim levels – LX, S and EX. The S starts at $16,100 for the sedan and $16,400 for the five-door. The top-spec EX starts at $18,400 for the sedan and $18,700 for the five-door. The 2018 Rio is powered by a 1.6L four-cylinder with 130 horsepower and 119 lb-ft. of torque. The four-cylinder can be mated to either a six-speed manual or six-speed automatic transmission.

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“This fourth-generation Rio makes significant improvements over its predecessor in design, technology and passenger comfort, resulting in an even better value proposition, while raising the bar in the small-car segment,” said Orth Hedrick, vice president of product planning, KMA.

Source: Kia