2013 Toyota Prius Pricing Announced and Gets New Persona Series Special Edition Model

Toyota has released the pricing for the 2013 Toyota Prius, Prius v and Prius plug-in hybrid models.

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Toyota has released the pricing for the 2013 Toyota Prius, Prius v and Prius plug-in hybrid models. For the 2013 model year Toyota is releasing a new special edition Prius model dubbed the Persona Series, which adds unique styling touches to the Prius.


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The Prius adds a style-focused Persona Series Special Edition model, adding exterior changes and equipment to a Prius Three to create a distinct visual package. The Prius Persona Special Edition includes 17-inch alloy wheels with a premium finish and offers a unique exterior color: Black Cherry Pearl. Available exterior colors for the Persona Special Edition also include Black and Blizzard Pearl. A “Persona Series” badge also helps distinguish the model. The Persona Special Edition’s interior is trimmed in charcoal-hued SofTex with black accents and red stitching. The steering wheel is also trimmed in SofTex material and includes a dark chrome bezel that complements the new model’s dark chrome shift knob ring and door grips. The new Persona Special Edition has a MSRP of $27,130.

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The MSRP on 2013 Toyota Prius has been increased by $200 on each of the five Prius equipment levels.

Starting prices:

2013 Prius: $24,200
2013 Prius v: $26,550
2013 Prius Plug-in Hybrid: $32,000