Opel has just unveiled the 2013 Opel Adam, which is Opel’s new A-segment model that will compete against other small models like the Fiat 500.
Opel has just unveiled the 2013 Opel Adam, which is Opel’s new A-segment model that will compete against other small models like the Fiat 500. Opel claims that the Adam’s small size makes it perfect for an urban environment.
The Opel Adam has room for up to four passengers. According to Opel, the Adam “targets especially trendy urban customers who are looking for a car that expresses their personal style.”
“The new Opel ADAM offers lots of growth potential for our brand. We are very proud that our fashionable small car brings German engineering excellence to its segment,” says Opel CEO Karl-Friedrich Stracke. “In fact, the ADAM is the only A-segment car that will be exclusively built in Germany. We are sure that it will get a fantastic reception in Paris at its world premiere in September:”
The Opel Adam will initially be offered with three gasoline engines (1.2L 70 hp, 1.4L 87hp and 1.4L 100 hp) combined with a five-speed manual transmission. A small turbocharged engine with direct injection that is mated to a six-speed manual will eventually be offered.
The Adam is highly customizable and will be offered in three trim levels: ADAM JAM, ADAM GLAM and ADAM SLAM. JAM is unconventional, fashionable and colorful, GLAM offers a more elegant, refined and sophisticated setting and SLAM appeals to those with energetic and sporty attitudes. The three “mood” worlds set the stage for a virtually unlimited potential for personalization with a wide choice of exterior colors, three roof colors, different interior colors, decors and various headliners -including an LED lit “starlight” roof trim.
Mark Adams, Opel Vice President, Design explains: “No other car in this segment can be personalized as much as the Opel ADAM because we are offering virtually unlimited exterior/interior color, fabric, decor and kit combination possibilities. It’s unlikely our customers will see another car like theirs.”
The all-new Opel Adam will be available to order after its official world premiere at the Paris Motor Show this fall. The first cars will hit showrooms in Europe in January 2013.
