Ford has announced the pricing for the all-new 2009 Ford F-150.
The 2009 Ford F-150 starts at $21,320 for the XL Regular Cab and the XLT SuperCab starts at $29,160. The 2009 F-150 Lariat SuperCrew starts at $35,820, which according to Ford is $5,000 less than a comparably equipped and also all-new 2009 Dodge Ram.
“With the new F-150, we are offering customers more capability and choice with better-equipped trucks at a greater value than the competition,” said Mark Grueber, Ford F-150 marketing manager. “With the high-volume XLT series, we are able to offer more towing capability, hauling capacity, more standard safety features, industry-exclusive Easy Fuel™ and V-8 power at a starting price of more than a $1,000 less than a comparably equipped competitive truck.”
Related Stories:
2009 Ford F-150 SFE Unveiled with Unsurpassed Fuel Economy
Detroit 2008: 2009 Ford F-150 Unveiled…Bring on the Truck Wars
PRESS RELEASE:
NEW 2009 FORD F-150: MOST PICKUP FOR THE MONEY
DEARBORN, Mich., Sept. 18, 2008 – After setting the standard for capability, reliability and quality for 31 years, Ford is now offering even more truck for the money with the new 2009 Ford F-150 – including unsurpassed fuel economy.
“No other truck offers more capability with better fuel economy than the 2009 Ford F-150,” said Matt O’Leary, Ford F-150 chief engineer. “When the truck hits showrooms in October, truck buyers will see real value.”
The 2009 Ford F-150, now with more standard safety equipment than any other half-ton pickup, offers comparable or better pricing at all three cab configurations versus the competition. The F-150 Lariat SuperCrew, for example, starts at $35,820*, more than $5,000 less than a comparably equipped 2009 Dodge Ram.
The 2009 Ford F-150 also offers more value compared with the current F-150. With the XLT SuperCrew, customers receive $1,000 more value versus the previous model with the addition of $1,600 in standard equipment for 2009.
The base Manufacturer’s Suggested Retail Price (MSRP) for Ford’s workhorse, the XL Regular Cab, starts at $21,320*; and the popular XLT SuperCab starts at $29,160*.
“With the new F-150, we are offering customers more capability and choice with better-equipped trucks at a greater value than the competition,” said Mark Grueber, Ford F-150 marketing manager. “With the high-volume XLT series, we are able to offer more towing capability, hauling capacity, more standard safety features, industry-exclusive Easy Fuel™ and V-8 power at a starting price of more than a $1,000 less than a comparably equipped competitive truck.”
All 2009 Ford F-150 pickups are equipped with more standard safety features than any other half-ton truck on the market and Ford anticipates that the new F-150 will achieve NHTSA 5-star rating and IIHS “Best Pick.” Ford F-150 safety features include:
-AdvanceTrac® with RSC®
-Trailer Sway Control
-Anti Lock Breaking System
-Safety Canopy® side curtain air bags with roll-fold technology for enhanced head protection in rollovers and side impacts
-Front seat-mounted side air bags with patented K-shape design
-Personal Safety System®
-SOS post-crash alert system and new seats and restraints
The Ford F-150 also offers the industry-exclusive Easy Fuel™ capless fuel filler, V-8 power across the lineup and unsurpassed fuel economy of 15 mpg city and 21 mpg highway with the new SFE package.
