Speculation has been circulating about the return of the Toyota Supra since the automaker trademarked the name in the U.S. two years ago. Now there's even more proof that the iconic badge is set to make a return, since Toyota recently trademarked the Supra name in Europe.
Lexus may replace the CT with a small hybrid crossover
Now that Toyota has released an all-new Prius, what does Toyota have planned for its cousin, the Lexus CT hybrid? Well fans of the Lexus CT will probably be disappointed to hear that there are rumors that the CT hatchback will be replaced by a new smaller crossover.
Toyota and Uber have announced the beginning of a partnership to explore collaboration in the world of ridesharing. The signed memorandum of understanding will see the two companies start with trials in countries where ridesharing is expanding. As part of the partnership, Toyota Financial Services Corporation and Mirai Creation Investment Limited Partnership are making a strategic investment in Uber.
2017 Lexus IS teased ahead of its debut at the Beijing Motor Show
Lexus is going to reveal the updated 2017 Lexus IS next week at the Beijing Motor Show. The teaser photo of the 2017 IS reveals that the updates will include new headlights and a restyled front bumper.
Toyota's student-designed uBox concept is meant to appeal to Gen-Z buyers
Toyota has unveiled the uBox concept, which was designed by students at Clemson University's International Center for Automotive Research in South Carolina. Toyota and the University teamed up for two years to immerse students in every aspect of automotive development, with the end result being this box on wheels concept, creatively called the uBox.
2017 Toyota Prius Prime plug-in hybrid debuts at the New York Auto Show
Toyota has unveiled the 2017 Prius Prime plug-in hybrid today at the 2016 New York Auto Show. The new Prius plug-in hybrid can now travel twice as far as the old model and is expected to be rated at 120 MPGe - higher than any other plug-in hybrid.
Scion FR-S will be reborn as the Toyota 86 this fall
Now that Scion is officially dead, we've been wondering what lies in store for the brand's shinning star - the FR-S. When Toyota announced that Scion would disappear this summer, it confirmed that the iA, iM and FR-S would live on as Toyota models in the U.S. Now Toyota has confirmed that the FR-S will be badged as the 2017 Toyota 86 here in the U.S.
With the success of rivals, like the Honda HR-V and Chevy Trax, Toyota is now about to jump into the competitive subcompact crossover segment with the C-HR. The C-HR has debuted today at the Geneva Motor Show.
Toyota has released a teaser photo of the compact C-HR crossover, which is going to debut next month at the Geneva Motor Show. The production version will likely be toned down a lot compared to the concept, but according to Toyota it will feature a 5-door coupé design with an elevated SUV-style cabin.
Lexus LC 500h specs released, 354-hp and 0-62 mph in under five secs
Earlier this week Lexus unveiled the hybrid version of the LC coupe - the LC 500h. Although the hybrid coupe is set to have its world debut at the Geneva Motor Show on March 1, Lexus has been kind enough to release some of the LC 500h's specs.
Toyota C-HR crossover to debut next month in Geneva
Toyota is reportedly going to reveal the production version of the C-HR compact crossover next month at the Geneva Motor Show. The aggressive C-HR concept originally debuted back in 2014 in Paris even wore a Scion badge when it debuted in the U.S. at the end of last year.
2017 Lexus LC 500h to debut at the Geneva Motor Show
Lexus has announced that the 2017 LC 500h, the hybrid version of the new LC coupe is going to debut at the upcoming 2016 Geneva Motor Show. Lexus hasn't released the specs yet, but has confirmed that it will be powered by Lexus' next generation hybrid powertrain, the Lexus Multi Stage Hybrid System.
Scion is no more! iA, iM and FR-S to become Toyotas
After 13 years, Toyota is saying goodbye to the Scion brand. Back in 2003, Scion was launched as a way for Toyota to reach younger buyers, but now Toyota is ending the brand's run and moving some of its models under the Toyota umbrella.
Scion C-HR to debut as a production model in Detroit
It's being reported that Scion is going to reveal the production version of the CH-R concept next month at the Detroit Auto Show. The C-HR originally debuted as a concept at the 2014 Paris Motor Show, which was followed by a more production ready concept earlier this year in Geneva. The C-HR concept had its U.S. debut last month at the LA Auto Show, where it dubbed a Scion badge.
Lexus recently created an IS that is made of cardboard and now Lexus is at it again with another crazy concept. This time Lexus has created a version of the NX crossover that rides on wheels and tires that are made of ice.
To date, Scion has spent $100 million on the arts to help engrain the brand into youth culture and it seems to have worked with the lowest average age for buyers of any car brand. Still, the child of Toyota has suffered a lack of popularity in recent years, due mostly to some rather stale product. Helping solve part of the problem, Scion launched the new FR-S model into the lineup to increase interest in the brand. With an average owner age of just 31, the FR-S proved to be another hit with younger buyers, despite its higher price tag (for a Scion). Although this could change soon with the just introduced entry-level iA and mid-lineup iM. That's nothing, however, compared to the tC, which continually wins over youth buyers with the youngest average age of any car in the industry at just 28.
Scion C-HR concept previews a new compact crossover
Scion is finally expanding its lineup with new models, like the iA and iM, but Scion isn't stopping there. Scion has now previewed a new small crossover with the C-HR concept that is debuting this week at the LA Auto Show. This isn't the first time that we've seen the C-HR concept, since it debuted earlier this year in Geneva with a Toyota badge.
2016 Toyota RAV4 Hybrid gets up to 34 mpg and starts at $29,270
Toyota has revealed the specs and pricing for the 2016 RAV4 Hybrid, which is the first ever hybrid version of the compact crossover and the eighth hybrid in Toyota's lineup. The RAV4 Hybrid will get up to 34 mpg in the city and pricing starts at $29,270.
Toyota celebrates Back to the Future Day by recreating Marty McFly's truck
October 21, 2015 is a significant date, since it was the futuristic date introduced in Back to the Future Part II. In addition to kicking off sales of the Mirai, Toyota has also re-created Marty McFly's Toyota truck to celebrate the 30th anniversary of the trilogy.
Toyota uses 'Back to the Future' to kick off sales of the Mirai fuel-cell vehicle
This year marks the 30th anniversary of Back to Future and to celebrate the iconic movie, Toyota is bringing actors Michael J. Fox and Christopher Lloyd together to showcase its future, the Toyota Mirai fuel-cell vehicle. October 21, 2015 - the futuristic date first introduced in Back to the Future Part II is also the official on-sale date of Toyota Mirai.
2016 Toyota Prius will have the highest fuel economy of any plugless vehicle
Toyota has released more details about the all-new 2016 Prius following its official introduction last month. The all-new fourth-generation Prius will be powered by the same 1.8L four-cylinder engine, but it's been reworked to help the Prius have the highest fuel economy of any vehicle without a plug.
Toyota is bringing three new concepts to the Tokyo Motor Show
Toyota has announced plans to reveal three new concept vehicles at this year's Tokyo Motor Show. According to Toyota, this year's concepts represent the development and commercialization of groundbreaking new technologies, others seek to explore and strengthen the emotional bond between car and driver.
Scion teases a new concept car ahead of its debut in LA
Following the introduction of the 2016 Scion iA and iM models, Scion has now confirmed that it is working on a third all-new model. Scion is going to preview this new model in concept form at the upcoming LA Auto Show next month, but for now we have this teaser.
This Lexus IS is made entirely out of cardboard and you can drive it
While automakers try to find new alternatives to steel, here's one material that we didn't see coming. Lexus has revealed an IS sedan that is made entirely out of cardboard. The best part is even though it's made out of 1,700 sheets of cardboard, the unique IS also has an electric motor that makes it drivable.
Scion says gooodbye to the xB with the xB 686 Parklan Edition
Scion is getting ready to say goodbye to the xB, but before it's gone, Scion is releasing one final special edition of the xB - the xB 686 Parklan Edition. Scion partnered with 686, the snowboard technical apparel company, to create the 2015 xB 686 Parklan Edition.
Toyota's C-HR crossover concept gets one step closer to production
Nearly every automaker is jumping into the growing compact crossover segment and now we can add Toyota to that list. Toyota has announced that it intends to produce the C-HR crossover concept that debuted last year at the Paris Motor Show.
2016 Toyota Prius gets bigger, improved fuel economy and a new Eco model
Toyota has officially unveiled the much anticipated all-new fourth-generation 2016 Prius at an event in Las Vegas. The new Prius is the first vehicle based on Toyota's New Global Architecture and as predicted has a ten percent fuel economy improvement over the current model.