As was predicted, Ford has officially killed the Mercury brand. Ford released a press release earlier today in which the automaker has announced the demise of the Mercury brand and the further expansion of the Lincoln lineup.
Ford is going to end production of the Mercury brand in the fourth quarter of this year. With sales dropping significantly over the past ten years and a lack of new models it was only expected that Ford was going to kill off the brand.
Although Mercury is now officially dead, the news isn't all that bad since Ford has announced plans to expand the Lincoln lineup with seven all-new or significantly refreshed models within the next four years.
"We have made tremendous progress on profitably growing the Ford brand during the past few years. Now, it is time to do the same for Lincoln," said Mark Fields, Ford's president of The Americas. "The new Lincoln vehicles will transform luxury for North American premium customers through an unexpected blend of responsive driving enjoyment and warm, inviting comfort. We will also offer our customers a world-class retail experience through a vibrant retail network."
Ford is going to expand the Lincoln lineup with its first ever C-segment vehicle as well as the 2011 MKZ Hybrid and 2011 MKX.