Lexus has released its commercial, “The Beast” for Super Bowl XLVI. This marks the first time ever that Lexus will air a spot during the big game.
The :30 second commercial features the all-new 2013 GS as it breaks free from containment, illustrating the company’s move in a new design direction for the brand. The spot also hints at the new vehicles Lexus will unveil later this year, which are waiting in the wings for their turn to burst onto the scene.
“The all-new Lexus GS is showcased in this ad because it’s the first model to feature the new look of Lexus and it’s also the first of nine new or updated models we’ll launch this year,” said Brian Smith, Lexus vice president of marketing. “This spot looks very different than anything Lexus has done before and demonstrates to the 50-million-strong Super Bowl audience that 2012 will be a breakthrough year for Lexus.”
The :30 second commercial is scheduled to air at the end of the first quarter of Super Bowl XLVI.