Lexus is now the official automotive marketing partner of the Sports Illustrated Swimsuit issue and to kick it off, Lexus has created a campaign called TORI 500. The campaign showcases an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body.
“What better way to help introduce the bold new face of Lexus–the all-new GS–than with a bold new campaign featuring a Sports Illustrated Swimsuit model?” said Brian Smith, Lexus vice president of marketing. “With the new GS, there’s no going back for Lexus. Instead of just looking at the pictures, consumers can share in the fun through our many campaign components, including having Tori appear in their own photos.”