Toyota officially unveiled the all-new 2010 Prius at the Detroit Auto Show earlier this month. Japan’s Nikkei is now claiming that Toyota is going to keep the current Prius in production even when the next-gen is launched later this year.
The main reason for possibly keeping the current Prius alive is because Honda also unveiled their new hybrid, the Insight and its going to start at a lower price point than even the current Prius. The next-gen Prius is expected to go up in price and if Toyota were to continue producing the current Prius, the automaker could remain competitive. Toyota plans gutting the interior of the current Prius to make it even cheaper.
Toyota’s press office in Tokyo refused to respond to the Nikkei story. “We don’t comment on future models.”