Toyota recently brought its all-new 2013 Avalon Hybrid and its hybrid vehicle lineup to the Home Shopping Network on Sunday, Oct. 7.
Toyota recently brought its all-new 2013 Avalon Hybrid and its hybrid vehicle lineup to the Home Shopping Network on Sunday, Oct. 7. The “Discover Toyota” showcase that aired throughout the day, was the first time an auto manufacturer appeared on HSN in the more than 30 years since it was founded.
Micah Muzio of KBB.com and Tara Weingarten of Vroomgirls.com, joined HSN’s hosts Marlo Smith and Brett Chuckerman to give HSN viewers an inside look at Toyota’s hybrid vehicles, including the Prius Family, Camry Hybrid, Highlander Hybrid and the all-new Toyota Avalon Hybrid. Toyota extended an exclusive offer to HSN’s audience to register, either by calling HSN or visiting a Toyota/HSN custom site to receive a $1,000 gas card or HSN Kash upon purchasing a Toyota hybrid in the next 90 days.
To enhance viewers’ experience, the corresponding Toyota/HSN site featured a variety of Toyota activities, including videos, a quiz and a Toyota-themed game. Fans earned points for playing to win prizes and enter a sweepstakes for a chance to win the all-new Avalon Hybrid.
“HSN has a really loyal and engaged base of viewers, so it was a natural partner to help us expose our growing lineup of hybrids to people across the country,” said Ed Laukes, vice president of marketing communications and motorsports at Toyota Motor Sales, U.S.A., Inc. “We got such an enthusiastic response from HSN’s viewers and fans, so we’ll continue to push the envelope on how we help people discover Toyota.”
