Just a few months ago Ford unveiled a new Taurus, but there was a catch – this new Taurus was only designed for the Chinese market. So what lies in store for the Taurus sold on our shores?
Just a few months ago Ford unveiled a new Taurus, but there was a catch – this new Taurus was only designed for the Chinese market. So what lies in store for the Taurus sold on our shores? The Taurus has already disappeared once from Ford’s U.S. lineup and there’s a chance that the Taurus could disappear again in the not too distant future.
Sales of the Taurus have dropped 28 percent through July, following a downward trend for large sedans. Sales of large sedans have continued to fall as consumers move towards crossovers and lower priced midsize sedans. If Taurus sales continue to fall, there’s a strong chance that Ford will stop selling the Taurus in the U.S. Even today its overshadowed by the Fusion, which is on target to sell almost 300,000 units compared to only 45,000 Tauruses this year.
Related: Ford releases a special Taurus for the Chinese market
Ford continues to say that the Taurus plays an important role in Ford’s U.S. lineup, but the fact that Ford hasn’t made any significant changes to the Taurus in years says otherwise. Even with new competition from the Toyota Avalon and the redesigned Chevy Impala, Ford has strayed away from giving the Taurus any big updates.
Source: Automotive News
