Later this year Subaru is going to introduce a new plug-in hybrid version of the 2019 Crosstrek, but it isn’t stopping there as it attempts to increase its market share. Subaru has now revealed plans to introduce a new hybrid, another SUV and even add Level 2 autonomous highway driving capability to its vehicles.
Subaru revealed to Automotive News the details of its new STEP plan thatruns through the fiscal year ending March 31, 2026. The goals of the new plan are to increase Subaru’s market share in the U.S. and increase its global market share by 18 percent.
“The automotive industry is now in a tumultuous time. Subaru’s fast growth in recent years has come to highlight our challenges,” Subaru President Tomomi Nakamura said. “The question is how we, as a small-scale company, will be able to survive in this big-changing area.”
Nakamura’s goal is to increase Subaru’s annual global sales 18 percent to 1.3 million vehicles by March 2026. Subaru hopes that new products, like a new hybrid and a new “global strategic SUV” will help it reach its sales goals when they arrive in the early 2020s. Plus Subaru plans to introduce Level 2 autonomous driving technology, similar to Nissan’s ProPilot Assist system by 2020.
Subaru also plans to evolve its Dynamic X Solid design language into a “bolder” expression and further enhance its sporty models like the WRX.
Source: Automotive News
