What does the future hold for Scion? Scion is about to release a host of new models, that may re-position the brand with premium small cars.
When Scion launched in the early 2000’s it was positioned as a brand for young car buyers with models like the boxy, but fun xB. Over the past few years Scion’s lineup as aged with the only new models being the FR-S and tC coupes. So what does the future hold for Scion? Scion is about to release a host of new models, that may re-position the brand with premium small cars.
Toyota CEO Jim Lentz recently stated that he feels that Scion should become known for small premium cars, “C-platform premium small cars are probably the best place for Scion to be.” As premium automakers like Audi and Mercedes-Benz move down market with models like the A3 and CLA, some have wondered if Lexus will release a sub-$30k model. Lexus has gone on the record by stating that it has no plans to release a new entry-level model, which leaves a spot open for Scion.
In the near future, Scion is going to release a production version of the iM concept that debuted last month at the Los Angeles Auto Show. The production version of the iM concept will replace the xB. Two other new models are also planned, but Scion hasn’t released any details. There have been rumors about a small crossover and even a small sedan for the Scion brand.