Ram is honoring the US military with the release of the 2020 Ram 1500 “Built to Serve Edition” trucks, which coincides with Veterans Day.
Each of the five military service branches will be honored by Ram with two specially selected exterior paint colors and one of each branch’s “Built to Serve Edition” models will be offered in a new low-volume exclusive paint option.
The first “Built to Serve Edition” trucks launch this month and a new “Built to Serve Edition” model representing another one of America’s land, air or sea-based military branches, will launch approximately every three months. The trucks will be offered in:
- Gator (1,000 units) and Diamond Black (1,000)
- Ceramic Gray (1,000) and Patriot Blue (1,000)
- Anvil (1,000) and Billet Silver (1,000)
- Tank (1,000) and Flame Red (1,000)
- Spitfire (500) and Bright White (500)
The trucks also get unique decals, 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish and body-color wheel flares. At the front, the trucks also get an all-black grille and surround, black bumpers and black-bezel premium lighting. Black badges, black wheel-to-wheel side steps and dual four-inch black exhaust tips finish off the look.