Opel has announced that it will start building a Buick for the U.S. in the second half of the decade at its plant in Ruesselsheim, Germany.
Opel has announced that it will start building a Buick for the U.S. in the second half of the decade at its plant in Ruesselsheim, Germany. Opel is going to invest 245 million euros to build the unnamed Buick at its plant.
“With the investment in a new, additional model for Ruesselsheim, we will take another important step in our multi-billion dollar model offensive with which we will pave the way for Opel’s profitable growth,” stated GM President and Opel Supervisory Board Chairman Dan Ammann.
Related: Opel Registers Cascada and Calibra Names in the U.S. More Buick Models on the Way?
Opel’s board has also given the green light to an additional variant of the Insignia.
Opel has also announced that it will stop exporting vehicles to China in January 2015 to lower costs. Opel sold only 4,365 vehicles in China last year, compared with Buick, which sold 810,000 cars. “This is a long overdue decision,” Opel CEO Karl-Thomas Neumann said. “It would have cost hundreds of millions of euros to raise awareness of the Opel brand in China and to expand the distribution network.”
Source: Opel via Automotive News
