Visitors to the upcoming 2013 Detroit Auto Show will be the first to see Nissan’s all-new interactive display.
Visitors to the upcoming 2013 Detroit Auto Show will be the first to see Nissan’s all-new interactive display. At the show, Nissan will debut its new global auto show stand design featuring multi-level flooring for vehicle displays, an amphitheater-style stage and soaring architectural elements.
The interactive space includes intuitive technology and sensory marketing to provide show goers an immersion that delivers on Nissan’s brand positioning of “Innovation that Excites.” The new exhibit features a 150 ft. long/45 sq. ft. wide halo that appears to float over the dual-turntable stage. An interactive “Innovation Wall,” powered by Xbox Kinect technology, communicates Nissan’s brand story to visitors.
Nissan is taking a page from luxury hotels and retailers that often pipe pleasing music and fragrance into their lobby and common spaces with the Nissan display that features its own special scents and sounds, carefully choreographed to create a complete experience for visitors.
Nissan has also confirmed that a new concept vehicle will debut at the show on January 15 and an all-new subcompact hatchback (Nissan Versa) will also be unveiled. The updated 2013 Nissan Leaf will also be at the show.