Nissan announced a new plan called Nissan Power 88, which includes a new aggressive six-year business plan. The new business plan starts immediately and goes until 2016.
“Nissan Power 88 is the roadmap for our company’s profitable growth,” said Nissan President and Chief Executive Officer Carlos Ghosn. “We will accelerate our growth, bringing more innovation and excitement to our products and services as well as cleaner, more affordable cars for everyone around the world, in line with the energy and environmental challenges of the 21st century.”
Power 88 has the goal of achieving a global market share of 8% and increase its corporate operating profit to a sustainable 8% by 2016. Nissan’s extended new product plan will deliver, on average, an all-new vehicle every six weeks for six years. The company’s global portfolio will have 66 vehicles and will cover 92% of all markets and segments.
In 2012, Nissan will have a production capacity of 1.2 million units in China. China has become – and will continue to be – Nissan’s largest single global market. Nissan aims for a 10% share of the Chinese market. Nissan will also increase its presence in Brazil, Russia and India, as well as in the next wave of emerging markets.
The Infiniti premium brand will grow from its 2010 sales level of 150,000 vehicles to 10% of global market share among luxury brand segments, a level today that would represent 500,000 vehicles.* Infiniti will be present in more than 70 markets with a product range of at least 10 vehicles.
“Nissan Power 88 is a demanding business plan, but our company has a proven track record of achieving challenging objectives,” said Mr. Ghosn.