Its been 20 years since the first Ferrari, a 348 TS, was ordered in Beijing. To celebrate this historical milestone, Ferrari will inaugurate its first ever permanent brand exhibition outside of Maranello at the Italia Center of Shanghai World Expo Park.
Its been 20 years since the first Ferrari, a 348 TS, was ordered in Beijing. To celebrate this historical milestone, Ferrari will inaugurate its first ever permanent brand exhibition outside of Maranello at the Italia Center of Shanghai World Expo Park. Covering 900 square metres the Ferrari Exhibition will last for three years and will feature some of the best collections from the Maranello Museum divided into five topics, including Ferrari in China, Green Technology, Product, Design and Racing.
In addition, another part of the 20th anniversary celebration is the introduction of the 458 Italia special edition, in which only 20 cars will be dedicated exclusively to the Chinese market. The special edition 458 Italia’s livery features unique Chinese elements and is finished in a brand new color called Marco Polo Red. The inspiration behind the livery came from the longma theme which is an old Chinese idiom which means “the vigor and spirit of the legendary dragon-horse.” The special Ferrari also features a golden dragon on the hood, which is offset by gold and black livery stripes symbolizing a racing track. It also rides on gold rims and the interior gets gold embroidery on the car’s head rests. The engine start button is also inscribed with the simplified Chinese characters for ‘start’, and a ’20th Anniversary Special Edition’ plaque is set into the dash.
Ferrari has not announced the pricing for the special 458 Italia.
