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Detroit 11': Toyota Prius C Concept Creates a New Compact Hybrid

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Today Toyota has unveiled two new hybrids under the Prius name. The first was the Prius V, which is essentially a larger MPV version of the current Prius, which will go on sale this summer.

The second model is the Prius C concept, which is the inspiration for the third smaller Prius model that will go on sale in the first half of 2012. The Prius C Concept, with c representing a “city”-centric vehicle is supposed to appeal to a younger audience.

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PRESS RELEASE:

Prius c Concept: Small “city”-centric Hybrid Vehicle

While the current Prius has ushered hybrid technology into the mainstream, and the Prius v will provide the additional room and versatility for active families, compact shoppers are interested in a smaller hybrid at an entry price point and with superior fuel economy. The Prius c Concept, with c representing a “city”-centric vehicle, will appeal to young singles and couples who want an eco-sensitive, high-mileage, fun-to-drive Prius.

This dynamic vehicle with urban appeal will pursue outstanding fuel efficiency in a compact package, while also providing a surprisingly spacious interior. It will include many advanced technology features, including some offered on the current Prius.

Prius c Concept is the inspiration for an additional Prius family member that will come to market in the first half of 2012 as the most value-oriented hybrid in the U.S. market with the highest mileage of any “cordless” hybrid.