MINI is going to officially unveil the all-new 2014 MINI Cooper hatchback on November 18th.
MINI is going to officially unveil the all-new 2014 MINI Cooper hatchback on November 18th. While we’re still about a month from its debut, MINI is already at work on its launch campaign and has released these teaser photos from a commercial shoot. Tongue-in-cheek stories showcase the unique driving fun offered by the brand as well as the powerful emotional bond established between drivers and their MINI. A familiar co-star will appear alongside the brand new MINI: the English bulldog, Spike.
With the market launch campaign for the new MINI, the automaker continues the tradition of unconventional and humorous appearances across a range of communication channels. The new TV commercial was developed by creative agency BSSP in San Fransisco and implemented by MINI brand communications and the Hamburg-based film production company Sterntag. It conveys individuality a passion for driving fun, innovative technology and a sense of quirkiness which only MINI can offer.
On his first trip in the new MINI, bulldog Spike gets to know and appreciate all the main strengths of the newest member of the British small car family. And since the little guys always have to stick together, whatever the species, Spike is also called upon to defend MINI against the advances of an enormous Great Dane. In spite of being skeptical initially, he becomes fond of his master’s new MINI by the end of the first test drive and proceeds to show it the way only he knows how.