According to Ford CEO Alan Mulally, Mercury is here to stay.
Sales this year are off 11 percent and last year was the worst year for the Mercury in 44 years. In addition other than a new Milan hybrid there isn’t anything new in the immediate future. Ford remains focused on its Ford and Lincoln brands, while Mercury continues to have to make due with boring re-badged Fords. This has led many analysts to believe that Ford is going to kill off the brand. Mulally feels that there still is a place for the brand, but without individual products it is doubtful that the brand is going to survive.
Full Story: Autoblog
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