Mercedes-Benz has launched its Mercedes-Benz Collection subscription service, which is launching as a pilot in two cities: Nashville, TN and Philadelphia, PA. There are three tiers in the program – Signature, Reserve and Premier – with prices ranging from $1,095 to $2,995 per month, which provides access to a range of SUVs, sedans, coupes, cabriolets, roadsters and wagon models.
The Mercedes-Benz Collection subscription service works through the new Mercedes-Benz Collection app and a local concierge. Once subscribed, customers initiate vehicle exchanges, concierge communication and other actions via the app. Concierge staff then ensure the delivery is consistent with the details and preferences in the customer’s profile. Subscribers can access any type of vehicle within their tier with no mileage limitations. The monthly subscription fee for the tier also includes insurance, 24/7 roadside assistance and vehicle maintenance.
“We’re always looking to stay ahead of our customers’ needs and wants, as well as to bring new people to the brand,” said Dietmar Exler, president and CEO for MBUSA. “We know there is a market opportunity for people who would like the ability to move in and out of vehicles, depending on what they need or want at a particular point in time, or who don’t want to own a vehicle right now. That’s why we are excited to test the waters with Mercedes-Benz Collection.”
“Customer’s appetites are changing when it comes to how they access products and services, and our financial and mobility services are evolving to fit those demands. Adding Mercedes-Benz Collection’s subscription services to our product portfolio is a natural fit,” said Geoff Robinson, vice president, Mercedes-Benz Financial Services USA LLC. “We are working to provide one of the most diverse offerings in the market today and expect to learn a lot from this pilot.”
Mercedes-Benz hasn’t announced when the Mercedes-Benz Collection subscription service will be expanded to other cities.
To compare, BMW’s Access by BMW subscription service recently launched as a pilot in Nashville, Tennessee and it is available at two tiers with prices ranging from $2,000 to $3,700 per month.