Between now and 2020, Mercedes-Benz will refresh or replace 19 existing models and release 11 new models in the U.S. according to Steve Cannon, CEO of Mercedes-Benz USA.
Mercedes-Benz is reportedly preparing a bunch of new models for the U.S. Between now and 2020, Mercedes-Benz will refresh or replace 19 existing models and release 11 new models in the U.S. according to Steve Cannon, CEO of Mercedes-Benz USA. The new models will range from the small CLA all the way up to a stretched version of the next S-Class.
Part of the goal is to also attract new Generation Y (millennials) buyers who are entering their early 30s. “We’re a brand we think can absolutely connect with them,” Cannon says. “Gen Y is just coming of age. We get on their radar screen in a big way.” Mercedes plans on attracting these new buyers with small and efficient models like the new CLA. Mercedes-Benz is also working on a new convertible version of the next C-Class, which will give the brand an affordable droptop.
