Yes you read that right! Mercedes-Benz has announced plans to introduce a new midsize pickup by the end of the decade.
Yes you read that right! Mercedes-Benz has announced plans to introduce a new midsize pickup by the end of the decade. The new Mercedes-Benz pickup will initially be targeted at markets in Latin America, South Africa, Australia, and Europe.
“The Mercedes-Benz pickup will contribute nicely to our global growth targets,” says Dr. Dieter Zetsche, Chairman of the Board of Management Daimler AG and Head of Mercedes-Benz Cars Division. “We will enter this segment with our distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains, and value.”
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The pickup will be developed by the Mercedes-Benz Vans division.
Volker Mornhinweg, Head of Mercedes-Benz Vans, adds: “As part of our ‘Mercedes-Benz Vans goes global’ strategy, the pickup is the ideal vehicle for the international expansion of our product range with a newly developed model.”