Mercedes-Benz has collaborated with several celebrities to create special models, like the special S 680 sedan that it created with Virgil Abloh. Now the automaker’s AMG division has unveiled a new collaboration with, called the Will.i.amg.


West Coast Customs helped create the one-off Will.i.amg as part of what Mercedes has dubbed “The Flip.” This isn’t the first time that has worked with the West Coast team, since it’s created other models like a custom Tesla and DeLorean.

The Will.i.amg is based on the Mercedes-AMG GT 4 Door Coupe, but now it only has two doors, which are rear hinged. The bigger change is at the front where the one-off gets a squared off face that’s been borrowed from the G-Class.

The world premiere of “The Flip” will take place during the Formula 1™ Grand Prix USA in Miami, Florida, with the company of prominent guests, such as record world champion Lewis Hamilton. All the activities surrounding the one-off Will.i.amg will benefit’s Foundation to help to help build a STEAM-ready talent pool that will lift families and communities out of poverty. unities out of poverty.