Earlier this week, the newly unretired Bob Lutz stated that the soon to be dead Pontiac G8 was going to live on under the Chevy brand as the Caprice in the US. This statement contradicted statements from GM CEO Fritz Henderson who stated that the G8 would not be rebranded for one of GM’s remaining brands.
Well now it looks like Lutz is retracting his earlier statements:
“The G8 will not be a Caprice after all. I’d mentioned it, and said we were studying it, giving it a serious look, because a car like the G8 was just too good to waste.”
“That’s all still true. But I have to say that, with my new “marketing” hat on, upon further review and careful study, we simply cannot make a business case for such a program. Not in today’s market, in this economy, and with fuel regulations what they are and will be.”
Full Story: GM Fastlane Blog
Pontiac G8 Lives!… As the Chevy Caprice