Kia is no longer the same bargain basement brand that it was in the late 90’s and early 2000’s. The automaker now has its sights on much higher segments and intends to show this off at the Frankfurt Motor Show, next month. Kia has given us a preview of its newest concept, a four-door sports sedan with rear-wheel-drive.
According to Kia the new concept is “powerful, dynamic and forward-looking.” It signals Kia’s new design direction.
“No matter from which perspective you look at it – this concept car is roaring with energy and ready for take-off,” says Peter Schreyer, Kia Motors Chief Design Officer, proudly.
“I believe the car is a strong statement from Kia: we are ready to fast forward to an all new chapter.”