This weekend, the city of Detroit is celebrating the LGBTQ+ community at Motor City Pride. As a lead sponsor of the festival and parade, Stellantis and Jeep are celebrating the event with a rainbow-wrapped 2021 Jeep Wrangler 4xe that will serve as grand marshal vehicle for this year’s parade.
The parade starts at starts at noon at the intersection of Fort and Griswold streets on Sept. 19 and ends at Hart Plaza, It will feature two Jeep Wrangler 4xe SUVs, plus a Jeep Gladiator and an the new Jeep Grand Cherokee L.
All of the Jeep vehicles in the parade will have rainbow grille inserts. There’s also one special Jeep Wrangler 4xe that’s “wrapped with messages of hope, acceptance and encouragement from Stellantis employees and Jeep brand social media fans and followers.”
“Motor City Pride is an important way for Stellantis and the Jeep brand to celebrate our diverse and inclusive work culture and to show our commitment to our diverse customers and communities,” said Jim Morrison, Vice President, Jeep Brand – North America. “Over its 80-year history, the Jeep brand has led the way in freedom and authenticity, and we are proud to lead this year’s parade with a specially wrapped Jeep Wrangler 4xe to show our continued longstanding support for Motor City Pride and the LGBTQ community.”