Jaguar Unveils "Rendezvous" its First Ever Super Bowl Commercial

Jaguar has unveiled its first ever Super Bowl commercial, title “Rendevous,” which is going to air on Sunday during the fourth quarter of the game.

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Jaguar has unveiled its first ever Super Bowl commercial, title “Rendevous,” which is going to air on Sunday during the fourth quarter of the game. The 60-second spot launches Jaguar’s new “British Villains” campaign, which introduces the Jaguar F-Type Coupe and features the campaign’s unique hashtag, #GoodToBeBad.

“Super Bowl week is a major milestone for the Jaguar brand as we present our newest and fastest model, the F-Type Coupe, to millions of current and future potential customers,” said Jeff Curry, Brand Vice President, Jaguar North America.

British actors Sir Ben Kingsley, Tom Hiddleston and Mark Strong to star in Jaguar’s “Rendezvous” spot, filmed by Oscar-winning British director Tom Hooper. “British Villains” captures the premise that Brits have long made the best villains in landmark films, combining intelligence with charm, restlessness with calm, and are always confident. “Rendezvous” opens with Sir Ben Kingsley asking the question, ‘Have you ever noticed how in Hollywood movies, all the villains are played by Brits?’ The spot then shows the new Jaguar F-Type Coupe being driven by Strong and effortlessly navigating through modern-iconic London as he is on his way to meet with fellow villains, Sir Ben and Tom Hiddleston.

Source: Jaguar