Hyundai has announced that it’s creating a new sub-brand called Ioniq, which will be used for its future electric vehicles. It may seem a bit odd, since Hyundai already offers the Ioniq hatchback, but this isn’t the first time that Hyundai has created a sub-brand off of one of its existing vehicles. Just take a look at the Genesis sub-brand.
According to Hyundai, the new Ioniq sub-brand “will offer customer centric EV experiences centered on connected lifestyle solutions.” Hyundai is planning to introduce new new models for the Ioniq brand over the next four years.
The vehicles will be called the Ioniq 5, Ioniq 6, and Ioniq 7.
The Ioniq 5 will be the first EV to arrive in early 2021 and it’s an electric midsize crossover that’s based on the 45 EV concept that debuted at the 2019 Frankfurt Motor Show. Hyundai says that the Ioniq 5’s “designers took inspiration from the past and integrated it with cutting-edge parametric pixels.
The Ioniq 6 will arrive in 2022 and is an electric sedan based on the Prophecy concept that was unveiled earlier this year. Lastly the Ioniq 7 is a large electric SUV that will arrive in 2024.
All three models will be based on Hyundai’s Electric Global Modular Platform, known as E-GMP, “that will enable fast charging capability and plentiful driving range.” Hyundai hasn’t announced what the future holds for the current Ioniq hatchback.
The Ioniq sub-brand is part of Hyundai’s Strategy 25 goal to sell 560,000 battery-electric vehicles, which will enable Hyundai to be the world’s third largest automaker of eco-friendly vehicles by 2025.