Volvo is interested in the demand for its new hatchback that will be coming to the U.S. soon. Users have been able to build the hatch online for months, but without seeing the actual price at the end. Now Volvo has added the approx. price after the car is configured.
The interesting part is that the price fluctuates depending on when the user builds the car. Prices fluctuate from about $21-24k for the base and $24-28k for the fully optioned model.
Volvo is trying to determine what buyers will be willing to pay for the car and how many will need to be shipped to the U.S. The C30 is very different than anything else in their lineup, so the company is trying to make sure they will have the right mix in showrooms.
So what would you pay for the car? I think its a very cool car, but I would not pay more than $28k for the fully optioned model. It shouldn’t cost more than the VW GTI.