General Motors has unveiled a new logo, which aligns with the big changes in the future, which focuses on “zero crashes, zero emissions and zero congestion.”
The new GM logo features a color gradient of vibrant blue tones, “evoking the clean skies of a zero-emissions future and the energy of the Ultium platform.”
According to GM, the logo’s rounded edges and lower-case font create a more modern, inclusive feel. The underline of the “m” connects to the previous GM logos as well as visually representing the Ultium platform. And within the negative space of the “m” is a nod to the shape of an electrical plug.
“This was a project our team took so personally, not just for ourselves but for the 164,000 employees this logo represents,” stated Sharon Gauci, GM executive director of Global Industrial Design. “At every step we wanted to be intentional and deliberate because this logo signifies creative and innovative thinking across the global General Motors family.”
The new logo ties in with a new marketing campaign called “Everybody In.” The new campaign focuses on GM’s electrified future, which will see the introduction of 30 new EVs by the end of 2025.