It looks like General Motors might be getting ready to launch its own subscription service, since it recently trademarked the “DriveScription” name with the United States Patent and Trademark Office (USPTO).
General Motors filed the trademark last week on August 27 and according to the filing, it could be used for: automotive subscription services, motor vehicle rental services, or motor vehicle sharing services.
If GM is in fact working on a subscription service, it will likely be similar to the Book by Cadillac subscription service, which gives users access to a range of vehicles for a monthly set fee. The Book by Cadillac service lets users swap out their Cadillac up to 18 times per year for a monthly fee of $1,800.
The Chevy, Buick or GMC DriveScription would likely be cheaper than Cadillac’s service.