The Colorado show truck is a preview of the all-new Colorado. According to GM, the reason why Thailand was chosen as the place to hold the global debut of the new truck is because of the popularity of pickup trucks in Thailand. In 2010 the pickup truck segment accounted for 43 percent of the vehicles sold in Thailand.
GM Working on Next-Gen 2014 Colorado and Canyon Pickups
Chevrolet Offers Sneak Peek at New Colorado Show Truck
Midsize pickup to make its global debut at Bangkok Motor Show in Thailand
DETROIT – Chevrolet today offered a sneak peek at its Colorado show truck that will officially be unveiled prior to the 32nd Bangkok International Motor Show, which begins March 25.
The show truck previews the next-generation Colorado midsize pickup truck, which will build on Chevrolet’s strong truck DNA and award-winning heritage.
Thailand was chosen as the site of the global debut because of the popularity of pickup trucks and the growing importance of the Thai market to Chevrolet. In 2010, the pickup truck segment accounted for 43 percent of vehicles sold in Thailand. The new Colorado will go on sale there later this year.
“Trucks play a key role in most Southeast Asian markets,” said Susan Docherty, vice president, GMIO Sales, Marketing and Aftersales. “Nowhere is this more evident than in Thailand, where trucks like the Colorado are ingrained in the local lifestyle. Thailand was a natural place to give the public a first glimpse of our all-new Colorado.”
More information on the truck will be revealed at the global premiere. The public can get its first look at the Chevrolet Colorado show truck at the Bangkok International Motor Show from March 25 to April 5.
For further information, please visit media.chevrolet.com.