GM is currently looking for the new design for the next-generation Chevy Corvette and for the first time ever, GM design studios from all over the world have submitted design studies for the next-generation. Last year GM’s vice president of global design, Ed Welburn invited GM’s 10 styling studios to submit design proposals.
“Some were absolutely phenomenal,” Welburn said. “There is a lot to pick from. The direction that we take is very important, and the decision has not been made.”
Global input on the design of the next Corvette is one of the steps GM is taking to make the car more appealing to European buyers and young buyers that favor imports models.
“We have challenges in the States with the Corvette,” Welburn said. “The average age of the customer is really rising.”
Last year Corvette sales dropped 48 percent from 2008.
Full Story: AutoWeek
