GM is Planning a $100 Million Ad Campaign for the New 2008 Chevy Malibu

The next-generation Chevrolet Malibu is very important to GM. The automaker has already announced that when the all-new sedan hits showrooms, Chevy dealers will have Accords and Camrys on hand to show consumers how it compares (or is better). GM is also planning a $100 million campaign to help launch the new sedan.

The on sale date for the new sedan is November 1st, so expect to see a lot of commercials, print and web ads, and billboards for it. GM has a lot riding on its new sedan which if it is successful it could help regain some of the market share it has lost in the past few years.

08_malibu_hr_08.jpg 08_malibu_hr_10a.jpg 08_malibu_hr_11.jpg 2008_chevymalibu_hr_002.jpg 2008_malibu_hr_02.jpg 2008_malibu_hr_06.jpg

Full Story: Autoblog

Related Stories:
Camry vs Malibu…Chevy Dealers Put Toyota Camrys in Their Showrooms to Sell Malibus
2008 Honda Accord Interior Spy Photos…These are the Best Yet!
More Camo-Free Spy Photos of the 2008 Honda Accord Sedan V6…Does it Look Any Better Now?
Saturn Dealers Are Going to Buy Accords and Camrys to Place on Their Showroom Floors