GM is Planning a $100 Million Ad Campaign for the New 2008 Chevy Malibu

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The next-generation Chevrolet Malibu is very important to GM. The automaker has already announced that when the all-new sedan hits showrooms, Chevy dealers will have Accords and Camrys on hand to show consumers how it compares (or is better). GM is also planning a $100 million campaign to help launch the new sedan.

The on sale date for the new sedan is November 1st, so expect to see a lot of commercials, print and web ads, and billboards for it. GM has a lot riding on its new sedan which if it is successful it could help regain some of the market share it has lost in the past few years.


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Full Story: Autoblog

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