Geneva 11' Preview: Infiniti Etherea Concept Unveiled

Infiniti has just released the first photos of the Etherea entry-level concept that is going to be officially unveiled in Geneva next month.

According to Infiniti the Etherea Concept “blends elements of coupe, sedan, hatchback and even crossover in one highly sculptural, near-mono volume form.” The concept gives us a glimpse of what a new entry level model from Infiniti could look like. The concept is very compact with a length that is only a few inches longer than a Nissan Versa.

The Etherea concept will be officially unveiled on March 1.

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ROLLE, Switzerland (February 14, 2011) – Infiniti today releases the first images of its concept car for the Geneva Motor Show in March. Called ETHEREA, it is a compact luxury model that previews how a future entry-level Infiniti could look.

The pictures show an evolving Infiniti identity along with a profile distinctly different from anything currently available in the premium compact class.

“ETHEREA is about a new type of luxury for younger buyers,” said Toru Saito, Corporate Vice President and Leader of the Global Infiniti Business Unit. “It is not just a smaller version of a typically conservative and traditional luxury car.”

Designed under the direction of Senior Vice President of Design Shiro Nakamura, ETHEREA blends elements of coupé, sedan, hatchback and even crossover in one highly sculptural, near-mono volume form.

At 4.4m it is highly compact but at the same time it is space efficient and practical thanks to a new mechanical layout and innovative access arrangements.

Among its surprises are high-tech new interpretations of traditional Japanese materials and finishes, and several design cues set to make their mark on future production models – including the highly distinctive crescent-shaped C-pillar first seen on the Essence concept.

The ETHEREA makes its world debut on the Infiniti stand (Hall 1, Booth 1030) at 12:15 CET on Tuesday 1 March 2011.